Professional Blogging Services

​Bloggers and Blogging – often, blogs just seem like someone’s time-wasting hobby to spout their opinion on something, but it’s really much more important and in-depth than that.
 
Blogging can be a great way to help the search engines (Google and Bing) understand more about what your website is all about. On top of that, the content in your blog can be a significant differentiator when comparing your website to your competitors’ websites.

Content Services

Website content
​SEO Content Review
​Content Marketing Strategy​

Competitor Website Analysis
Blogging Services
Web Design Services

---

​How Professional Blogging Services Help Your Site

Blogging regularly on your website gives you more and more chances to rank in Google and Bing for searches that are related to your business.

• The more you blog, the more content Google and Bing can see on your site. So long as your blogs provide useful, quality content for readers, having that additional content can only help your chances of ranking higher for more search queries.

 
Blogging regularly on your site is also an indicator to the search engines that your website is an active place for more info about your niche.

• Google and Bing are always re-crawling websites all over the internet to find the latest, greatest, freshest content, and they expect to find a good amount of it in a website’s blog. When Google and Bing see that you’re constantly updating the content in your Blog, they see that as a positive sign that you are contributing more expertise and knowledge for people who are searching for websites like yours. In general, the more you blog with solid, quality content, the better off you’re going to be.

You know you need to Blog, but you don't know what to write about. Even if you have time to Blog, what are you going to Blog about?... Don't worry - we'll help.

What to Write About in Your Company Blog

​This is where it gets tricky for business owners: what the heck are you supposed to write about in your company’s blog? This is a constant question that usually results in a small business owner sitting in front of a computer for about an hour, accomplishing nothing, then regretting the idea in the first place, thinking about all the other things she could have done for her business with that extra time.
 
You can write about a great customer experience; you can write about your latest products or services; you can write about a sale that’s coming up; you can write about the things you’re doing for charity… or you can keep running your business and leave it up to us.

Is it OK to Outsource My Blog Content?

​Of course it is, otherwise we wouldn’t have put this page on the site. In many cases, a lot of the regular pages on your site won’t – and shouldn’t – ever change. If you sell a widget that you’ve been selling for 10 years, not much on that page is going to change on your site, therefore Google won’t expect to see any updates in the content on that page. If that product never changes, the content on that page, logically, shouldn’t change, either.
 
Because of this, the Blog on your business’ website is a place where Google and Bing understand that they can find new, fresh content about your business or about your business niche in general… it just has to be there for the search engines to find it. 

Blogging Services from El Blasto Content Marketing

​We’ll have a conference call or two with you, or we’ll have a little email conversation with you to find out more about your business. The good part about outsourcing your blog writing to us is that we’ll look at your business from the outside as a potential consumer. Believe us, we’ll have plenty of questions for you. And if we have questions about your business, you can assume that many of your potential customers on the internet will have those same questions, so we'll put that fresh, new, relevant content in your blog for you.
 
With this added and ongoing blogging content (usually 3-10 blogs per month is sufficient depending on what your competitors are doing), Google and Bing will see that your site is becoming more and more the expert source in your industry for the newest, freshest content
 
Hit us up any time via email to see what our rates are and how we can help with your company’s blog.