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Competitor Website Analysis

Your business is in one of two places online: you're either ranking at the top with a big bulls-eye on your back, or you're below the top spot, trying to figure out how to get there. One way to get yourself to be better at anything is to study how the leaders got where they are. The good news is that, on the internet, a lot of websites are ranking in the top spots by default, which means they're not really doing anything great, they're just not as bad as the rest of their competitors.

Here's a quick analogy:
Let's say you and your buddy are out on a hike in the woods. You're having a good time checking out the scenery, looking at the wildlife, until, suddenly, a bear pops out of the woods and starts to chase you both.

The bad news is that you're being chased by a bear.
The good news is that you don't have to be faster than the bear, you just have to be faster than your buddy.

The same can be said for websites: you don't have to have the slickest, coolest, hippest, most-modern website in the world, you just have to be a little bit better than the crappy website that's probably hogging up the top spot in Google right now, despite the fact that it's probably full of poorly-written content.

Understanding Your Competitors' Sites

Competitor research helps you realize it may be easier than you think to out-pace your competitors.

El Blasto is here to save you time. Instead of sitting down and looking at your competitors' sites, wondering, "How did these dummies get to where they are?! Their site sucks!" let us handle it. We'll analyze the top competing sites in your webspace and let you know what they're doing right, what they're doing wrong and how we can help you capitalize on their shortcomings. Sometimes it gets pretty technical, sometimes it comes down to simply having better content... usually, it's somewhere in between, but it's rarely an insurmountable task. Contact us for a quick idea on how we can help you understand and overcome your competitors online.

Notes on Getting Your Site to Rank Better:

Winning the race to the top of Google is not a sprint: it's a marathon.

This is where we want to set your expectations properly: websites don't rank at the top overnight. Instead, it's a cumulative effort over time. The longer Google sees your quality site on the internet gain traction compared to your competitors' sites, the better your rankings in Google will get. Consistently updating your website with quality, useful information that your potential customers are looking for is what Google likes to see (among other things). Understanding that this is a marathon, not a sprint, is essential to your business' long-term success. Improved rankings seldom happen overnight, but once you earn your rankings with El Blasto's content strategy and methodology, your rankings will be there to stay.